Top 5 Books and Reference Apps Performance in New Zealand Q4 2023

In Q4 2023, the Books and Reference category in New Zealand saw diverse trends across the top five apps, blending both steady and fluctuating patterns in downloads, revenue, and active user engagement.

Audible: Audio Entertainment maintained a robust performance throughout the quarter. Weekly revenue peaked at approximately $29.7K in the final week of December, with a general trend of steady growth. Downloads fluctuated, reaching a high of 2K in the last week of December. The app's active users remained relatively stable, peaking at around 50.6K in mid-December before a slight dip to 46.9K by the end of the month.

GoodNovel - Web Novel, Fiction saw a notable increase in weekly revenue, which peaked at approximately $16.5K in the final week of December. Downloads also showed a significant upward trend, reaching 775 in the last week of the quarter. Active users demonstrated a consistent increase, peaking at 6.7K in mid-December.

Dreame-Read Romance Stories experienced a moderate performance. Weekly revenue saw a peak of around $7.1K in the last week of December. Downloads were relatively stable, with a slight increase to 324 in the final week. Active user numbers showed steady growth, reaching 4.9K by the end of December.

Kobo Books - eBooks Audiobooks showed consistent performance in revenue, peaking at $3.6K in the last week of December. Downloads were stable but saw an increase to 512 in the final week. The app's active users remained relatively consistent, peaking at 1.8K in the last week of December.

MegaNovel: Fictions & Webnovel reported a significant rise in revenue, peaking at $5K in the final week of December. Downloads were varied, with a peak of 519 in late November. Active users showed some fluctuation, ending the quarter at 361.

These insights highlight the dynamic nature of the Books and Reference category in New Zealand. For more detailed insights and trends, visit Sensor Tower.